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Selected Projects


 

Gum and Snack manufacturer

      • Integral part of cross-functional teams to launch new and improved products
      • Planned, designed and implemented quantitative and qualitative internal and external consumer testing
      • Interpreted and reported consumer testing results to management

     Home-Care manufacturer

      • Established a descriptive sensory panel and trained a panel leader in Bangkok, Thailand
      • Assessed laundry detergent products relative to market competition

Major Sausage company

      • Managed consumer product testing in 2 national markets
      • Assessed opportunities prior to new product introduction

     Major Beverage manufacturer

      • Supervised and moderated descriptive sensory panel for 3 juice flavors
      • Identified new product opportunities
      • Viewed sensory attributes of products relative to products that yield the highest acceptance by target users.